Martin has been involved in the green building industry since 2000, and has deep corporate experience with such companies as The Coca-Cola Company, Aflac, GM, The US Green Building Council, Mohawk Commercial, Armstrong Floors and others. He is a specialist in communications and strategy centering around the environment. He helped develop the ecolabel for the hard-flooring industry, an international labeling system now in use and is currently doing the same for the business and institutional furniture manufacturers industry (BIFMA). He is a board member of the Freedom Park Conservancy in Atlanta, GA. He received his BA in 1984 from Mt. St. Mary’s College. He is a member of the US Green Building Council.