The level® Video Series

Since 2009, BIFMA has been developing a series of videos about the subject of sustainability, level®, and the building industry’s experiences with product certifications. Interviews with CEOs at Herman Miller, izzy design, Steelcase and the Vice President of Operations at Nucraft have been showcased. In June 2011, BIFMA launched a series of videos that present each element of the ANSI/BIFMA e3 Furniture Sustainability Standard and provide additional detail on the level® Certification Program.


Nora Fenlon, VP Sales & Marketing at VIA Seating

Dan Tuohy, CEO at Tuohy Furniture

Steelcase CEO, Jim Keene

Nucraft CEO Bob Bockheim

Knoll COO Lynn Utter discusses level

Bret Ackerman, President and CEO Indiana Furniture

Cheryl Durst, Executive Director of IIDA

Anthony Ravitz on level

Why We level

level: Introduction

level: Human and Ecosystem Health

level: Materials

level: Energy and Atmosphere

level: Social Responsibility

level: Views and Progress on the level Standard

BIFMA level (short) runtime: 3:15